Which scenario best illustrates co-branding?

Co-branding involves a strategic partnership between two brands that work together to create a joint product or marketing effort, often leveraging each brand's strengths to appeal to a broader audience or enhance the value of the product. The scenario where two brands collaborate to release a limited-edition product is a direct illustration of co-branding because it showcases how the individual attributes of both brands are combined to create something unique that attracts consumers' interest.

For example, if a popular snack brand partners with a well-known beverage company to create a limited-edition snack that pairs well with the beverage, they are effectively cross-promoting each other's brand identities and reaching each other's customer bases. This collaboration typically results in mutual benefits, such as increased brand awareness and sales for both parties involved.

The other scenarios do not encapsulate the essence of co-branding. Improvements in internal processes focus on operational efficiency without the collaboration aspect. A brand focusing solely on social media marketing does not inherently involve partnerships between brands. Likewise, a retailer increasing prices pertains to pricing strategy and financial management rather than the collaborative nature of co-branding. Thus, the collaboration to create a limited-edition product is the clear representation of co-branding.