DECA Marketing Cluster Practice Exam

Which phrase is an example of a weak Call-to-Action?

1. "Sign up today to learn more"

2. "Click here for more information"

3. "Feel free to explore our website"

4. "Subscribe now for updates"

The correct answer is: "Feel free to explore our website"

The phrase "Feel free to explore our website" exemplifies a weak Call-to-Action (CTA) because it lacks a specific and compelling directive that encourages immediate engagement or action from the audience. A strong CTA should create a sense of urgency or provide a clear benefit, motivating the audience to take a definitive step. In contrast, the other options present more assertive prompts. For instance, "Sign up today to learn more," and "Subscribe now for updates" both indicate immediate actions with the added benefit of gaining valuable information or updates. "Click here for more information" also directs users to perform a specific action while suggesting that they will receive additional information, thus piquing their interest. By simply encouraging open-ended exploration, the weak CTA fails to engage the audience effectively or guide them toward a beneficial action, which is what makes it less effective in driving results.