DECA Marketing Cluster Practice Exam

Which of the following is NOT a public relations activity?

1. Crowdfunding

2. Corporate philanthropy

3. Lobbying

4. Publicity

The correct answer is: Crowdfunding

Crowdfunding is a method of raising capital through collective effort, often via online platforms, where individuals contribute funds to support a project or initiative. While crowdfunding can contribute to a company's visibility and even support its brand image, it is primarily a fundraising strategy rather than a public relations activity. Public relations activities typically involve managing a company's relationship with the public through communication strategies designed to enhance its reputation and foster positive relationships. Corporate philanthropy, lobbying, and publicity are all ways that organizations engage with their communities, influence public perception, and promote their values or objectives. Corporate philanthropy involves donating resources or funds to charitable causes, lobbying is aimed at influencing legislation and policy, while publicity focuses on gaining media coverage and enhancing visibility for a brand or organization. These activities are inherently part of a broader public relations strategy, which seeks to create a favorable image and build strong, mutually beneficial relationships with different stakeholders.