Which marketing strategy focuses on the needs and wants of a specific customer group?

The focus of the correct choice lies in its emphasis on understanding and addressing the distinct desires and demands of a specific group of customers. Target marketing involves identifying a particular segment of the market and developing tailored marketing strategies to meet their unique needs, leading to enhanced customer satisfaction and loyalty. This approach allows businesses to allocate their resources more effectively and create marketing messages that resonate deeply with their chosen demographic.

Market segmentation, while closely related, refers to the process of dividing a broader market into smaller, identifiable groups based on various criteria, such as demographics, psychographics, or behavior. However, segmentation itself does not include the actionable step of focusing efforts exclusively on a specific group, which is the essence of target marketing.

Mass marketing is characterized by a one-size-fits-all approach, aiming to reach the largest audience possible without tailoring offerings to specific needs. This strategy can overlook the nuances of different customer segments, potentially leading to ineffective marketing efforts.

Brand positioning, on the other hand, deals with establishing the brand's image in the minds of consumers. While it is important in communicating value to target markets, it does not inherently focus on the specific needs and wants of a defined customer group, which is the primary aim of target marketing.

In summary, target marketing directly addresses