DECA Marketing Cluster Practice Exam

Which advertising method involves a page inserted into the editorial content structure of a website?

1. Interstitial

2. Cloaked Advertising

3. Media-Rich Advertising

4. Puffery

The correct answer is: Interstitial

The correct answer is interstitial advertising because it refers to ads that appear as a separate page within the editorial content of a website. This method typically engages users during transitions between different sections or content. For example, when a visitor clicks to load a new page, they might first encounter a full-screen advertisement before being directed to the intended content. This technique aims to capture the user's attention while they wait, providing a seamless user experience even though it introduces an additional step. In contrast, other advertising types differ significantly. Cloaked advertising refers to the technique of presenting different content to users and search engines, which can mislead viewers. Media-rich advertising includes more engaging formats, such as video or rich media elements, but does not specifically define an inserted page format. Puffery involves exaggerated claims that are not meant to be taken literally and focuses more on the persuasive textual elements than on ad placement techniques. Each of these methods serves different advertising goals and strategies that are distinct from the interstitial approach.