DECA Marketing Cluster Practice Exam

What type of advertising is described as being embedded into a web page to attract traffic?

1. Interstitial

2. Media-Rich Advertising

3. Puffery

4. Regulatory Agency

The correct answer is: Interstitial

The type of advertising that is embedded into a web page to attract traffic is known as interstitial advertising. Interstitial ads are full-screen advertisements that appear at certain times during the navigation process, such as between web pages or while loading content. These ads are designed to grab the user's attention and are often placed strategically to maximize visibility while also providing a transition period for the user. This form of advertising is effective because it engages users when they are transitioning between different sections of content, which can lead to a higher click-through rate. The visibility of interstitials compared to other forms of advertising, such as banners or sidebar ads, often results in increased traffic both for the ad and potentially for the web page or site being promoted. The other options do not pertain directly to the concept of being embedded within a web page for traffic attraction. Media-rich advertising typically refers to advertisements that utilize advanced multimedia elements but not necessarily those embedded directly into a web page. Puffery is a marketing technique involving exaggerated statements that cannot be proven or disproven, and regulatory agencies relate to governmental bodies that oversee advertising practices rather than types of advertising itself.