DECA Marketing Cluster Practice Exam

What term is used to describe a particular sector of a population?

1. Demographic

2. Geographic

3. Psychographic

4. Socioeconomic

The correct answer is: Demographic

The term that describes a particular sector of a population is "demographic." Demographics are statistical characteristics of a population, such as age, gender, income level, education, race, and marital status. These characteristics are crucial for marketers and businesses as they allow for segmentation of the market to tailor products, services, and marketing efforts to specific groups. Understanding the demographics of a target market helps companies identify consumer needs, behaviors, and preferences, which in turn enhances their marketing strategy and efficiency. Geographic relates to the physical location of a population and how it influences consumer behavior, while psychographic focuses on the psychological aspects such as lifestyle, interests, and values of individuals. Socioeconomic refers to a combination of social and economic factors, often related to income, education, and occupation, which can also provide insights but is more specific than the broader concept of demographics.