What might be a consequence of failing to conduct a marketing audit?

Failing to conduct a marketing audit can lead to missed opportunities for improving marketing strategies because a marketing audit is a comprehensive assessment of a company's marketing environment, goals, and efforts. This process helps identify strengths and weaknesses, as well as gaps in the current marketing approach. Without this understanding, a business may continue to invest resources into ineffective strategies, overlook potential areas for growth, and fail to adapt to changing market conditions or consumer preferences.

The other options suggest positive outcomes that are typically associated with a well-executed marketing audit. For example, improved customer engagement and a better understanding of customer needs stem from analyzing customer data and feedback, which an audit would facilitate. Additionally, enhanced brand reputation often results from effectively implementing marketing strategies based on insights gained through a thorough audit process. Thus, the absence of a marketing audit limits an organization's ability to realize these positive impacts, reinforcing why missing this critical step leads to missed improvement opportunities in marketing strategies.