DECA Marketing Cluster Practice Exam

What is “sugging” in marketing?

1. The act of exploiting consumer data

2. Using false pretenses to sell a product

3. Conducting market research without consent

4. Attempting to sell a product under the guise of market research

The correct answer is: Attempting to sell a product under the guise of market research

The correct answer pertains to the practice known as "sugging," which is the act of attempting to sell a product while masquerading as market research. In this scenario, the seller misleads participants by implying that they are simply gathering information for research purposes, but the true intention is to drive sales. This tactic is deceptive and violates ethical standards in marketing. When businesses engage in sugaring, they may collect valuable consumer insights and preferences, but the underlying motive is to promote and sell a product rather than to genuinely understand consumer needs. This behavior can erode trust and damage the reputation of both the marketer and the business in the eyes of consumers. Recognizing sugaring is crucial for establishing transparent and ethical marketing practices that respect consumer privacy and consent.