DECA Marketing Cluster Practice Exam

What is essential for a contact to be classified as a qualified lead?

1. They must have made a previous purchase

2. They need to have opted in to receive communication

3. They should be a known influencer in the market

4. They must have a degree related to the product

The correct answer is: They need to have opted in to receive communication

For a contact to be classified as a qualified lead, it is essential that they have opted in to receive communication. Opting in indicates that the individual has shown interest in the product or service and is willing to engage further. This consent is a critical part of the qualification process because it suggests that the lead is open to receiving information and possibly making a purchase in the future. Being an influencer in the market, having a relevant degree, or a history of previous purchases may provide some insights into the individual's background or potential purchasing behavior, but these factors do not inherently indicate that the contact has expressed interest in engaging with your brand or offerings. The act of opting in is a clear signal that the lead is interested and provides a starting point for building a relationship with them.