DECA Marketing Cluster Practice Exam

Disable ads (and more) with a membership for a one time $4.99 payment

Study for the DECA Marketing Cluster Exam. Utilize flashcards and multiple choice questions, each with hints and explanations. Prepare and succeed!

Practice this question and more.

What is a banner ad primarily used for?

Direct mail campaigns
Promoting services on social media
Online advertisement on websites
Market research analysis

The correct answer is: Online advertisement on websites

A banner ad is primarily used for online advertisement on websites. These ads are graphical ads displayed within a web page, typically designed to attract traffic to a specific website by linking to that website. They serve as a marketing tool to both increase brand awareness and drive visitors to an online platform where more information or products can be accessed. The context of the use of banner ads is critical because they are often strategically placed on websites to catch the eye of viewers and encourage clicks. Unlike direct mail campaigns, which involve physical materials sent through postal services, or social media promotions that utilize platforms built for social engagement, banner ads specifically target web users who are likely to see and interact with ads while browsing. Furthermore, they do not serve the purpose of market research analysis, as their main function is advertising and promotion rather than gathering data or insights about consumer behavior. Thus, option C correctly identifies the primary use of banner ads.