What does the acronym 'USP' stand for?

The acronym 'USP' stands for Unique Selling Proposition, which refers to the distinct advantage or unique benefits that a product or service offers to potential customers compared to its competitors. This concept is vital in marketing as it helps businesses clearly communicate what sets their offerings apart, thereby attracting a specific target audience.

A unique selling proposition can encompass various elements, such as the quality of the product, innovative features, pricing strategies, or superior customer service. This differentiation is crucial for standing out in crowded markets, as it gives consumers a compelling reason to choose one product over another.

The other options do not accurately depict the established marketing term related to this concept. Universal Selling Price, Unified Sales Program, and Ultra Sales Performance do not convey the same focus on uniqueness and differentiation that the Unique Selling Proposition emphasizes, therefore they do not fit the widely recognized meaning of USP in marketing terminology.