What does 'email marketing' consist of?

Email marketing is a strategic approach that involves sending targeted emails to potential and existing customers. This method aims to promote products or services effectively. The focus of email marketing is on direct communication with individuals who have shown interest in the brand or have already engaged with it in some capacity, thus facilitating a more personalized marketing effort.

The rationale behind this approach is that targeting individuals with relevant messages can lead to higher engagement, improve customer retention, and ultimately drive sales. Effective email marketing campaigns often include newsletters, promotional offers, product announcements, or personalized recommendations, all designed to cultivate relationships with customers and encourage repeat business.

In contrast to other options, advertising on social media platforms refers to a different form of digital marketing that leverages social media networks to reach audiences. Creating online surveys for product feedback serves a different purpose, primarily focused on collecting customer insights rather than promoting offerings. Distributing flyers through postal mail is a traditional marketing method that doesn't incorporate digital channels or the personalization aspects that emails typically offer.