What does 'cross-promoting' involve?

Cross-promoting involves promoting two or more products or services together to boost sales. This strategy leverages the relationship between different products to encourage customers to purchase more than they might have originally intended. By offering complementary products or services, businesses can increase the overall value for the customer and enhance their shopping experience. This approach can also enhance brand visibility and familiarity, as customers may become aware of a product they weren't initially seeking, leading to increased sales for both items.

For example, a fast-food restaurant might run a promotion where purchasing a burger automatically provides a discount on fries or a drink. This enticing combination not only increases the average transaction value but also encourages the sales of multiple items during a single visit. Cross-promoting effectively capitalizes on existing customer habits by presenting them with additional, relevant purchasing options.