What does 'brand ambassador' mean?

A brand ambassador is someone who actively promotes and represents a brand, typically receiving compensation or incentives for their efforts. This role involves creating positive brand awareness and loyalty among consumers, often through social media, events, or personal interactions. Brand ambassadors often embody the brand's values and culture, making them effective in connecting with the target audience and influencing public perception.

While a celebrity spokesperson may also fit into the broader category of brand ambassadors, the term itself encompasses a wider variety of individuals, including everyday consumers or influencers who might not have the level of fame associated with celebrities. The concept of developing new product lines relates more to product management or development roles, while a company employee responsible for customer service focuses on operational tasks rather than brand promotion. Thus, the choice that best captures the essence of a brand ambassador is one that emphasizes their role in promoting the brand in exchange for compensation or incentives.