DECA Marketing Cluster Practice Exam

What does a promotional plan outline?

1. The budget for a new marketing campaign

2. The strategies and resources for product promotion

3. The types of products a company will sell

4. The structure of corporate philanthropy

The correct answer is: The strategies and resources for product promotion

A promotional plan is a comprehensive document that delineates the strategies and resources necessary for effectively promoting a product or service. It encompasses a variety of elements, such as target audience identification, key messaging, promotional tactics (including advertising, public relations, social media, and sales promotions), timelines, and performance metrics. By specifying how a company intends to reach its audience and the methods it will use to communicate the benefits of its products or services, a promotional plan serves as a roadmap for execution and measurement of the campaign’s success. The other options focus on narrower aspects of marketing. While a promotional plan may indeed consider budgeting for the campaign, it does not solely outline the budget. Similarly, detailing the types of products a company will sell is more aligned with a product plan rather than a promotional plan. Corporate philanthropy structures do not fall under the domain of a promotional strategy, as they pertain to a company's social responsibility initiatives rather than the marketing and promotion of its products or services. Thus, the focus of a promotional plan is specifically on the strategies and resources dedicated to product promotion.