DECA Marketing Cluster Practice Exam

What does a Call-to-Action (CTA) primarily encourage users to do?

1. Navigate away from the site

2. Visit a landing page to become a lead

3. Increase their browser speed

4. Purchase an item directly from the homepage

The correct answer is: Visit a landing page to become a lead

A Call-to-Action (CTA) is specifically designed to prompt users to take a particular action that aligns with the objectives of a marketing campaign. In this context, the correct answer highlights that a CTA primarily encourages users to visit a landing page in order to become a lead. This is a fundamental strategy in digital marketing, where businesses create an engaging CTAs that capture the user's attention and guide them towards a designated action that could bring them closer to converting into a customer. CTAs can be presented in various forms, such as buttons, links, or messages that suggest the user should sign up for a newsletter, download a resource, or request more information. By directing users to a landing page, the CTA facilitates further engagement, allowing businesses to collect data, showcase their offerings, and eventually convert visitors into leads through targeted follow-up efforts. The other options do not accurately reflect the primary purpose of a CTA. For example, navigating away from the site does not serve the intention of fostering engagement or potential conversion. Similarly, while purchasing directly from the homepage is a potential outcome for an effective marketing strategy, it does not encapsulate the broader role of a CTA in driving users to a specific page for further interaction. Increasing browser speed is unrelated to the intended action