DECA Marketing Cluster Practice Exam

What do Price Look-Up Codes (PLU) primarily assist with in retail?

1. Product manufacturing specifications

2. Customer loyalty programs

3. Check-out and inventory control

4. Staff training and development

The correct answer is: Check-out and inventory control

Price Look-Up Codes (PLU) primarily assist with check-out and inventory control in retail by providing a standardized way to identify products at the register. Each PLU code is unique to a particular item, which allows for quick scanning and entry during the checkout process, helping to speed up transactions and reduce errors. This system also aids retailers in keeping accurate records of inventory levels, as the data collected from PLU codes helps track product sales and inventory turnover. While product manufacturing specifications, customer loyalty programs, and staff training are important aspects of retail operations, they do not directly relate to the primary function of PLU codes. PLU codes are specifically designed to streamline the processes involved in selling products and managing stock efficiently within the retail environment.