DECA Marketing Cluster Practice Exam

Marketing includes which of the following activities?

1. Financial accounting

2. Promoting and selling products

3. Human resource management

4. Production planning

The correct answer is: Promoting and selling products

Marketing encompasses a range of activities primarily focused on understanding consumer needs and effectively communicating value through products and services. Promoting and selling products is a core component of marketing, as it involves various strategies to reach potential customers, create awareness, and encourage purchases. This activity includes advertising, public relations, sales promotions, and personal selling, all of which aim to foster demand and facilitate transactions. In contrast, financial accounting, human resource management, and production planning represent functions that, while important to a business’s overall operations, do not fall under the direct umbrella of marketing. Financial accounting focuses on tracking and reporting financial transactions; human resource management pertains to recruiting, training, and maintaining a workforce; and production planning involves the process of organizing the manufacturing or creation of products. While these functions support marketing efforts, promoting and selling products is the activity that most directly aligns with the marketing concept.