How does influencer marketing operate?

Influencer marketing operates by leveraging individuals who have substantial followings on social media platforms, blogs, or other online networks to promote products or services. This approach capitalizes on the trust and connection influencers have established with their audience, making their endorsements more impactful than traditional advertising methods.

Influencers can share authentic experiences with a product, using their platform to reach targeted demographics effectively. Their followers often regard influencer recommendations as more relatable and trustworthy compared to conventional advertisements. This has led brands to invest significantly in influencer collaborations to enhance their visibility and engagement.

The other options describe traditional marketing methods that do not engage with consumers on a personal level or harness social media dynamics. Distributing flyers in public places, using large advertisement billboards, and participating in trade shows are all more conventional marketing tactics that lack the personalized influence and engagement that influencer marketing provides.